You should be as mad at the grocery store as you are at nintendo if you are mad at nintendo. We live in a sad era where community pricing is exchanged for "business."
People will say "it's just business" more often then they will say "it's just being a decent person." We favor business ideologies, protect and enforce them, but do not enforce availability and pricing things in a way that make sense on peoples' budgets.
Nintendo is doing nothing different then the grocery store, when did you get to negotiate the price of your apples? Never. The people making a profit are behind a curtain and make decisions from that point, which is why things like price of rent can skyrocket in certain areas, etc. It's a global issue where business and opportunistic approaches outweigh community values that improve quality of life through the effort of individuals and teams. Species vs. superspecies if you are up there enough to wrap your head around it.